Re-orienting
Global Communication: India and China Beyond Borders
A
Conference at University of Wisconsin-Madison
April 21-22, 2006
Pyle Center
Global Cinema Mega-Stars
India’s
Aishwarya Rai and China’s Ziyi Yang on the cover of
Beijing Review, April 7, 2005. Rai (Bride and Prejudice, Mistress
of Spices, Devdas) and Yang (Crouching Tiger, Hidden Dragon,
Memoirs of a Geisha) are viewed in multiple countries by millions
of film-goers each year.
Though Hollywood, New York, and the West more generally,
influence worldwide tastes, suggest journalistic priorities,
alter consumer behavior, and so on, the globalization of communication
is too often interrogated from a narrow Western perspective.
In recent years, other centers of national and regional media
production and multiple directions of cultural flow have become
increasingly important. For example, “Chinese”
and “Indian” songs, stories, and images in news,
entertainment, and advertising flow through global communication
circuits aimed at audiences at home and abroad and engender
new patterns of consumption, discussion, and exchange. These
new flows are substantially different from cultural expropriations
of the past, when Western powers mined colonized societies
for cultural artifacts to serve their own purposes. Such Orientalist
projects of the past were explicit and intentional exercises
of centralized imperial power aiming to construct both a self-image
of the modern powers and the colonial other. The complex histories,
issues, and current trajectories of global communication beg
for a re-orientation of scholarship, public discussion, and
policy deliberation about the nature and contours of global
communication in the 21st century.
Re-orienting
Global Communication: India and China Beyond Borders
Sponsored
by the Global Media & Democracy in Asia Research Circle,
a member of the UW International Institute. Co-sponsored by
the Global Studies Program, Center for East Asian Studies
and the Center for South Asia.
Friday April 21
10:00-11:30 PRODUCTION
Moderator: Michael Curtin, University of
Wisconsin
“The Locality of Transborder Media:
A Case Study of Two Film Studios in China”
Eric Ma, The Chinese University of Hong Kong
“Re-mapping Regional Cinema in India:
Globalization and Culture in the Telegu Film Industry”
Shanti Kumar, University of Texas-Austin
“Whose Hero? Transnational Capital,
Imperialistic Ambitions, and the Spirit and Structure of a
Globally Integrated Chinese Blockbuster”
Yeuzhi Zhao, Simon Fraser University
1:00-2:30 CIRCULATION
Moderator: Pan Zhongdang
“The Reconfiguration of Chinese Communication
and the Global Cultural Homogenization Thesis”
Joseph Man Chan, The Chinese University of Hong Kong
“Playing to the World’s Biggest
Audience”
Michael Curtin, University of Wisconsin
“East Asian Pop Culture: Its Circulation,
Consumption and Politics”
Chua Beng Huat, National University of Singapore
2:30-3:00 Break
3:00-4:30 CONSUMPTION
Moderator: Hemant Shah, University of Wisconsin
“Globalization, Commodity Enchantment, and Harry Potter
in Urban China”
John Erni, City University of Hong Kong
“Global Fantasies/Local Realities: The
Transformation of Indian Children’s Culture in Late
20th Century Capitalism”
Jyotsna Kapur, Southern Illinois University
Saturday April 22
10:00-11:30 NATION
Moderator: Madhavi Mallapragada, Indiana
University
“Globalization and Nationalism: Chinese
Media Discourses in the 2000s”
Chin-Chuan Lee, City University of Hong Kong
“Branding High-tech India: The Culture
of Transnational Economic News”
Paula Chakravartty, University of Massachusetts-Amherst
“Enacting the Global Family-Nation through
the State: An Analysis of Discursive Structures of CCTV’s
Spring Festival Gala”
Pan Zhongdang, University of Wisconsin-Madison
1:00-2:30 MIGRATION
Moderator: Shanti Kumar, University of Texas-Austin
“Web Technologies, Network Societies
and Emerging Indian-American Alliances”
Madhavi Mallapragada, Indiana University
“Transnational Brides: Women’s
Magazines and he Invention of a Cosmopolitan Tradition”
Sujata Moorti, Middlebury College
“Global Media and Transnational Identities:
The Case of Indians in Post-Amin Uganda”
Hemant Shah, University of Wisconsin-Madison
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